Merchandising Otis Spunkmeyer in your In Store Bakery
After 30 years in the baking business, we’d like to let you in on a little secret: 77% of all cookie purchases are impulse buys. Otis can help you capitalize on this customer behavior with the most effective merchandising in the industry. Using signs, labels and displays in your bakery draws attention and increases traffic and sales. Using, upscale, branded merchandising that calls out the trusted Otis brand name will elevate the perception of your bakery. Selling fresh baked gourmet Otis Spunkmeyer cookies will create a destination within the ISB. You get a higher basket ring and you delight your shoppers with minimal effort on your part.
Because we want to help you create a best-in-class bakery, these Otis merchandising materials are available at no charge. As a partner in your success, we want to make it as easy as possible for you to promote the Otis brand name in your store.
- Branded labels for clamshells are provided at no charge – unlimited quantities
- Branded POS, including posters, signs, deli case stand, balloons and stickers are available
- Otis training material on how to bake the perfect cookie is also yours for the back of the house
- Branded racks are available for semi-permanent display at no charge
- Training available for local bakery managers by Otis team
We can also create custom end cap signs, semi-permanent display racks and gift packaging based on the needs of your store. Make use of these great merchandising strategies and watch your sales heat up!
Contact Otis at 1 888 ASK OTIS or speak to a broker about getting on board with Otis ISB cookie dough and our fully supported merchandising program.
